30Dec/080
Twitter Offers Quick Market Research and Buzz
The best nuggets I took out of this article on Advertising Age:
"Twitter has a been a great tool for us to monitor buzz about products or campaigns for our clients. Simply searching a few key terms will expose you to a wealth of tweets that can quickly let you know what the public is thinking. Not scientific, but very helpful.
"It's an example of how, more broadly, social networking has taken conversations that previously happened around water coolers and put them online, making them searchable by marketers. What marketers do with that information is up to them."
Written by Lee Mikles of the The Archer Group, a Wilmington, Del.-based interactive shop
Read the full article at http://adage.com/digitalnext/article?article_id=133509Archer