RESEARCH UPDATE: List Growth Tactics
The most effective email list-growth tactics for marketers are on-site registration and capturing information through inbound call centers, while the least effective tactics are outbound call-center attempts to solicit information and list rental, according to research conducted by Exact Target, Ball State University, and the Email Marketer Club
The study, which was conducted by analyzing the [...]
Been Out Of It For A Bit
Who ever said blogging was easy! Ha. We’ve had massive problems here clearing up a bad install. It took days to find help because we have our blog on Wordpress.org which is like the Wild West. You need to know code and you need some technical people on hand.
WordPress.com is different. That’s where folks go [...]
Will Text Messaging Crash on Inaugural Ball Night?
I received this PR email with this interesting claim — what do you think?
Barack Obama became the first tech-savvy candidate, and now President, to effectively use SMS to woo millions when he sent the historic 3AM text message announcing his VP. Now, on Inauguration night this year, mass text messaging will be once again be [...]
Social Media Threatens Conventional Advertising & Agencies
The impact of social media on advertising is making its way into mainstream media and research.
A write up write up in today’s Online Media Insider about this article in The Financial Times delineates a new dilemma for those in advertising who do not adapt to change:
Social Nets Threaten Ad Agency Growth
Advertising agencies are [...]
Information-seeking : a way of looking at the world
The Micro Trends column on the Wall Street Journal reports we are in the era of what it deems the “info shopper.”
Americans are doing their homework before hitting the stores. In a WSJ shopper survey, 78 percent of consumers said that TV ads do not provide enough information they need to convince them to buy [...]
Can we go viral with social media and email?
Here are some comments from Mediapost’s Email Insider Newsletter I received today in my email box - wondered what you might think:
Now, what about social networking? I know, it’s “all-the-rage,” but in this area as well, we are starting to see opportunities to integrate social networks with email programs that may really enhance [...]
Ramp up Online Shopping with Free Shipping
Recession does not translate to doom and gloom for all retailers in 2009, FreeShipping.org founder believes
Luke Knowles, founder of the site that links consumers to online retailers that offer free shipping deals, says in his 2009 online retailing forecast that merchants that focus on online sales will have a much better [...]
RESEARCH UPDATE: Display Ads Lift Paid and Organic Search 155%
Found this data on www.marketingcharts.com - something to ponder….
The presence of display advertising significantly affects click-through and search style across paid and organic searches and such ads can lift both types of search an average of 155%, according to a study by SpecificMedia.,
The study, which demonstrates a correlation between display advertising [...]
Do You Agree?: Ad Models on Social Media and Online Video Will Fail in 2009
Just clipped from Mediapost article
According to a new 2009 outlook for the Internet industry released Monday by a top Wall Street researcher. JP Morgan’s Imran Khan predicts that advertising models would fail for two of the Web’s hottest emerging platforms - online video and social media - and that it would take longer than expected [...]
Twitter Offers Quick Market Research and Buzz
The best nuggets I took out of this article on Advertising Age:
“Twitter has a been a great tool for us to monitor buzz about products or campaigns for our clients. Simply searching a few key terms will expose you to a wealth of tweets that can quickly let you know what the public is thinking. [...]