| This program is a perfect solution
for companies that need to outsource a newsletter application they are
unable to develop in-house due to staffing constraints, lack of content
or technical expertise.
E-Tactics has over fifteen years of experience in developing content
for specialized newsletters, managing production and electronic
delivery. Our forte lies in producing e-mail newsletters.
In addition, we are veteran e-mail marketers having set up opt-in
e-mail marketing campaigns for publishers, financial institutions and
information services since 1985.
The Concept
E-tactics can develop an
electronic newsletter geared to a client’s target market that will be
distributed by e-mail. Visitors to your web site can sign up to receive
the newsletter.
The newsletter can be promoted via electronic advertising, space
advertising, PR and direct e-mail. The newsletter can be designed to
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inform prospects
about industry developments
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feature new products and
services
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position client as a leader in
the field
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Benefits
Increase the frequency client can go out to its prospect and customer
list
Showcase client as a provider of quality information and a resource
to its customers
Create a vehicle that can refresh the web site
Keep client's name on people's desk top, have newsletter become a
pass-along item
Develop a database of qualified prospects that can be used for
marketing and list rental, or list swaps where applicable.
Services We
Offer
Prepare
budget and marketing plan
Oversee editorial
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Go through trade magazines and web sites to find what
can be gathered for each issue.
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Negotiate and complete any contractual
relationships with them.
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Determine what your in-house staff can
contribute to each issue.
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Propose original content and supply writers
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Improve existing
databases
"E-mailitize" all resources - upgrade
existing postal address-based database to include e-mail addresses for
vendors, customers, prospects and the media
Develop new databases
Acquire opt-in e-mail lists that meet with client’s
specifications
Oversee
creation and delivery of the e-mail newsletter
both in text and HTML format.
Manage
e-mail campaigns to rented opt-in lists
Select and procure lists, have copy written, launch
campaigns, provide reports
Set
up, manage and deploy online advertising
Banner ad creation and placement, electronic
newsletter ads
Manage
electronic PR campaigns
which include announcements on the Web, in Newsgroups,
over wire services and search engines.
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