E-Campaigns: Why You Need To Go Electronic

Customer acquisition is very expensive with an estimated cost of $175 per new customer. Customer retention, on the other hand, is where you recoup your investment.  Costs to market to your house list through effective e-mail marketing are considerably lower.

Customer Acquisition
The marketing cycle begins with attracting new online customers. Perhaps you already own lists but you're always going to need new names and fresh leads.

Your objective at this point is growing your list and setting the stage to convert those names into buyers.

Here's how E-Tactics can assist you:

We provide brokerage services for quality opt-in lists and other media for new name acquisition.  We can also find cost-per-acquisition programs, and co-registration opportunities to build your prospect list up quickly at the lowest cost possible.

Customer Retention
E-Tactics can help you increase sales by cross-selling and up-selling to your customer list with targeted e-mail marketing promotions.  You'll benefit from our experience in working with online tracking and reporting systems. We'll analyze and refine your e-mail marketing campaigns to maximize your ROI.