About Sarah Stambler

Target Marketing Magazine has called her a leading pioneer in marketing through electronic mail.   As early as 1985 Ms. Stambler designed innovative campaigns in untested areas:  electronic mail campaigns, electronic surveys, BBS advertising, electronic response mechanism (ERM) that allow modem users to order products via 800 numbers, as well as positioning companies on electronic shopping malls, increasing their online sales volumes.

She is the editor and publisher of the company's E-Tactics Letter, a newsletter launched in 1991 that is only available by e-mail and fax.  She is the author of several special report series: A Buyer's Guide to E-Mail Service Bureaus and Software Vendors; Beyond Spam: E-Mail Marketing That Works; Using Fax as a Strategic Weapon, and How to Launch and Maintain a Successful Fax Newsletter.

Ms Stambler is also an expert in the use of fax as a marketing tool.  She has created fax promotion campaigns that combine couponing and outbound telemarketing.  She has formulated and implemented fax delivery strategies for newsletter publishers and online information networks, and coordinated fax promotions that have drawn shoppers into Macy's to buy perfume.  Ms Stambler has also conducted market research via fax with special forms that automatically turn hand-printed characters and check boxes into data via fax.

In 1994, Ms. Stambler began touring the US and Canada with her workshop, Discovering the Power and Economy of Fax, which hundreds of companies attended in 13 major cities.  Her next program, How to Launch and Maintain a Successful Fax Newsletter was held in nine locations in 1995.

As electronic publishing has evolved, MS. Stambler launched her program How to Profit from Electronic Publishing covering e-mail and the World Wide Web in addition to fax.

In 1997, with the advent of communications convergence, Ms.Stambler produced a one day conference on Internet Fax and Internet Telephony.

Realizing that marketers needed focused, action-oriented training, Ms. Stambler Launched her E-Tactics seminar in 1998.

As the acceptance of e-mail became more widespread in the late 1990's and the number of opt-in e-mail lists increased, Ms. Stambler has worked closely with print publishers to develop electronic channels through e-mail marketing and e-mail newsletters.