Campaign
Strategies
Over the last
decade we have conducted a variety of electronic marketing campaigns for
our clients using e-mail, fax, and online services. We have designed and
implemented campaigns that
 |
recruit new
subscribers |
|
gather
market research data |
|
publicize a
new product |
|
gather
market research data |
|
promote
product sales |
|
receive
order entry directly |
We have used
combinations of the following techniques to obtain the results above:
|
direct
e-mail |
|
electronic
newsletters |
|
electronic
postings |
|
electronic
press releases |
|
websites and
proprietary bulletin board systems (BBS) |
|
surveys via
the web, fax, and voice response reader satisfaction /end-user
behavior |
|
online order
entry, registration |
|
telemarketing
with fax sample follow up |
|
fax
broadcasting/fax-on-demand |
|
|
