Campaign Goals & Tactics

Campaign Strategies

Over the last decade we have conducted a variety of e-marketing campaigns for our clients using online marketing stragegies. We have designed and implemented campaigns that

	recruit new subscribers
	gather market research data
	publicize a new product
	generate product sales

We have used combinations of the following techniques to obtain the results above:

	direct e-mail to well established opt-in lists
	ads on e-newsletters
	postings on blogs, and forums
	electronic press releases
	microsites
	surveys via the web, fax, and voice response reader satisfaction /end-user behavior
	online order entry, registration
	New!! Social media — Twitter strategies and coaching