Scope Out E-Newsletter Content

Answers to these essential 6 questions will help you define your information niche:

Is there a special upper or middle management target audience within your client/customer/ subscriber database that you can serve?
What information would this market niche need to gain competitive advantage?
What rates, data, lists or trade information would this special segment of customers want to receive prior to actual press time or before others in their industry?
Can you offer your audience any special analysis from a known commentator or influential person in your industry who cannot be approached by them?
Can your email newsletter beat the print media in the same field simply by publishing via email?
Is there another business or industry that could benefit from sponsoring or advertising in your specialized news service?

To find out how E-Tactics can help your business publish an e-newsletter, click here