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TopIs E-Mail Taking Over? Do you have an e-mail "habit"?A new study finds that for millions of Americans e-mail is an essential part of everyday life —In partnership with Opinion Research Corporation, America Online conducted online surveys with over 4,000 people over 18 in 20 cities across the country. They asked Americans about their e-mail habits, with the stress on "habit." The survey found that users rely on e-mail as much as the phone for communication, spend about an hour a day on e-mail and that 77% of them have more than one e-mail account. Does that mean they are hooked?The survey shows:
More than one in four (26%) of us say we can't go more than two to three days without checking our e-mail. And we check it everywhere.
And we check personal e-mail on the job. A lot. The survey found that 61% of e-mail users who are employed outside the home check their personal e-mail at work, three times a day on the average.
Women are more likely than men to check their personal e-mail at work throughout the day (50% vs. 44%), while men are more likely than women to check their personal e-mail first thing when they arrive in the morning (28% vs. 21%). Of course, 20% of those who admit to checking their e-mail at work do feel guilty about it, and women are twice as likely as men to feel guilty about sending personal e-mails from the office (27% vs. 13%). Almost one out of every ten people who check personal e-mail at work (9%) have been busted by their boss for it, but, presumably, they are still working — and still reading personal e-mail while doing it. Americans may steal time from work for personal e-mail, but they also read work e-mail while off the clock — 60% of all e-mail users check their e-mail while on vacation , 47% for pleasure, 13% for business. Americans aren't necessarily addicted to e-mail. They just need it, a lot, morning, noon and night. For information on how to take advantage of America's "love" of e-mail, see eMarketer's E-Mail Marketing report. (Excerpted from Emarketer May 31, 2005)
Study: Big Brands Slow to Adopt Search Engine OptimizationA new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google. The study, by the search engine optimization (SEO) marketing firm OneUpWeb, is the company's third finds some increase in the number of big names using SEO to get better natural search results: OneUpWeb detected that 13 of the Fortune 100 are expending a lot of effort to optimize their pages, compared to nine last year and only three in 2002. Another 45 are making "moderate" efforts to elevate their natural search results. But 42 of those top corporate names are taking no steps to make sure their Web sites appear in the top organic results of any search engines, according to Lisa Wehr, CEO of OneUpWeb. "SEO just has not caught on to the degree we expected among the top companies," she said. "It's not that they're trying to optimize and failing; it's that many of them are not even trying." She predicted that as many as 20 of the Fortune 100 might have well-optimized Web sites a year from now -- "but that's a generous assessment." She attributes this failure to a number of factors. For one thing, these big brands may assume that customers are searching for their Web sites using their brand names as keywords. Research suggests that's not true, Wehr says; a lot of buying research begins with generic terms, not brand names. These top brand names may also find it simpler to buy either placement in search results pages or pay-per-click ads than to take the many programming steps involved in site optimization for search. "Ironically, this survey may be good news for mid-range companies competing with these brands," she said. "If you can do search optimization well, you stand a good chance against these big names." (Excerpted from DirectNewsline 5/24/05) More paper hits the dust……
Thomas Register Ends Print
Directories, Continues Online Listings
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In This IssueIs E-mail Taking Over? Do you have an e-mail "habit"?Study: Big Brands Slow to Adopt Search Engine OptimizationMore Paper Hits the DustAOL Offers IM Users Free E-MailFindArticles
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The E-TACTICS LETTER, (ISSN 1542-2623) is published by E-Tactics, Inc. a boutique e-marketing firm established in 1984 that specializes in the creative use of e-media in the design and implementation of customer driven marketing, research and publication strategies.
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