A study by IPT (Interactive Prospect Targeting) finds that e-mail is challenging television's position as the dominant form of marketing.

Research conducted by IPT in August and September 2004 indicates that UK consumers are showing a more favorable opinion of e-mail marketing compared to TV advertising. When asked to pick the most effective marketing communication channel, 32% of consumers say e-mail, not far behind the 39% that choose television. With the majority of respondents choosing to receive their messages at home in the evening, the report claims, "e-mail is fast encroaching on TV's territory as the king of promotion."

The study also probes consumers to find out what makes them most likely to respond to e-mail messages. Discounts or money-off offers top the list, followed closely by a general interest in the product, a prize draw and brand familiarity.

(emarketer,10/15/04)

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Monday Still Best for Sending E-Mail

E-mail messages are most likely to be read on Mondays, according to study from e-Marketing company eROI.

In its research brief, which covered third-quarter 2004, eROI reaffirmed its second-quarter findings, which revealed that both reads and click throughs were at their highest on Mondays and declined through the week, although the company did see a slight upward tick in reads on Friday.

According to the updated study, Thursday hosts the highest number of emails sent, as compared to three months ago, when Tuesday saw the biggest spike.

"We see that things are smoothing out a bit in clicks and reads, but people seem to get tired of reading and clicking on email as the week progresses. Provide your offers early in the week as most people are still reading their emails at work," said eROI email analyst Jeff Mills in a statement.

"Monday is coming across as the clear leader even though it has the lowest volume of the work week, because recipients are more likely to read their email," Mills added. "People appear to be less bothered by this lower volume of email. Work hasn't really piled up for the week yet, so they have the time to read and respond.

(Directnewsline, 10-13-04)

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(As reported in Directnewsline 10/18/04)

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The Association for Interactive Marketing (AIM), a subsidiary of the Direct Marketing Association (The DMA), has released its new Technical Whitepaper for Search Engine Marketing. This technical whitepaper is the first released by AIM’s Search Engine Marketing Council (SEMC) and can be accessed free of charge below.

The Technical Whitepaper for Search Engine Marketing follows the release of Search Marketing Demystified: A Marketer’s Ultimate How-to Handbook for Prime Positions and Conversion, which was published late last year.

Download the Technical Whitepaper. (Acrobat Required)

http://www.interactivemarketing.org/library/semc-wp.asp

Country and Regional Search Engines

http://www.philb.com/countryse.htm

Now has 2,086 search engines in 216 countries, territories and regions. 

NEWSPAPERS.COM

http://www.newspapers.com

a portal to online newspapers worldwide. There are thousands of newspapers available on the Web. Search by keyword, or by category (USA, International, Top 10, Business, Entertainment, Religious, etc.). You can also search college newspapers, movie listings and reviews, weather reports, and more.

CRAIG'S PHONE FINDER

http://www.craigball.com/phonefind.html

This site has a form that will help you search seven leading phone number databases. It's great for locating those hard-to-find numbers that might not be in all databases. Craig's also has a reverse search (find the name and address of someone when you know their phone number) and a mapping function (enter an address and get a map and driving directions).

(Info about the above three links was supplied by the Federation of International Trade Associations, FITA.  For more info go to http://fita.org)