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Sarah Stambler's

E-Tactics

® Letter

December 31, 2003
Volume 13, Issue 3

 

 

Dear Reader,

You are probably nowhere near your e-mail box as we send this newsletter out to you on the last day of 2003. But publish we must. We write for those few year end soldiers who labor away on this final day of the year or for those coming aboard in 2004! Happy New Year.

We’re happy to send you these selected items for you to read over. The main message I get from the first two stories is that… business on the Net is good and growing…And despite people’s fears of Napster killing the music industry, people are anteing up and paying for music downloads.

Online Spending Hits $3 Billion in December's Second Week

Online shoppers spent $2.95 billion during the second week of December, a 48% increase from last year's level. The week's spending brought total online expenditures, excluding travel, to $13 billion for the period starting Nov.1 and ending Dec. 12, according to the eSpending report.

In fact, consumers reported spending 21% of their holiday budgets online, compared with 16 in 2002. Catalog spending held steady, clocking in at just under 7% during both years.

During the six-week period ending Dec. 12, consumers spent $2.5 billion on apparel, up 35% from last year. They also purchased $1.6 billion in toys and video games, up 27%; $1.4 billion in consumer electronics, up 12%; $1.2 billion in videos and DVDs, 89% higher than last year; and just over $1 billion in books, 33% more than in 2002.

The eSpending report was compiled by Goldman Sachs, Harris Interactive and Nielsen/Net Ratings.

(DirectNewsline, Dec 24, 2003)

Top

Number of Paying Digital Music Downloaders Doubles in First Half of 2003 - Center for Media Research

New quarterly data from market research firm Ipsos-Insight says 16 percent of American music downloaders, aged 12 and older, have paid to download music or MP3 files off of the Internet, compared to 8 percent in December 2002 and 13 percent in April 2003. The author of the study: "A twofold increase in the number of American downloaders exposed to for-pay music downloads in just a six month timeframe signals a remarkable shift in downloader behavior." (Corante.com Dec 16, 2003)

http://www.corante.com/internet/redir/35584.html

Top

Now for the future – these next two pieces portray way "out-of-the-box" marketing techniques and cover forecasts from Forbes that could surprise you. Read on…

Soon, Marketing Will Follow You - Wired News

In Steven Spielberg's ''Minority Report,'' advertising targeted at Tom Cruise follows him wherever he goes. That scenario isn't that far from our present reality, says this article: already the technology exists to locate people by their cellphones and send them marketing messages from nearby businesses. Now Mitsubishi is working on an in-store projection system that senses customers and identifies them with facial-recognition software. ''The closer the customer approaches, the more specific the information gets,'' notes the article. ''Eventually, the message would focus on the actual product the person is handling.'' (Corante.com Dec 17, 2003)

http://www.corante.com/personal/redir/35645.html

Top

Sneak Peek 2004: Technology - Forbes

Forbes's editors and writers look ahead to 2004. Among their predictions: Small companies will flourish. The wireless camera phone fad will end by the third quarter. Hackers and spammers will maintain the upper hand. Digital camera makers will focus less on megapixels and more on superior optics and processors. DVD recorders will make standalone DVD players extinct. People are drowning in data and will unplug from the Net in large numbers. (Corante.com Dec 23, 2003)

http://www.corante.com/personal/redir/36096.html 

Top

In This Issue

Online Spending Hits $3 Billion in December's Second Week

Number of Paying Digital Music Downloaders Doubles in 1st Half of 2003

Soon Marketing Will Follow You

Sneak Peek 2004: Technology

Want to learn more about us? Please visit our site at:
www.e-tactics.com

Or write:
Sarah Stambler

Phone: (212) 222-1713

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Back Issues:

November, 2003

October, 2003

September, 2003

August, 2003

July, 2003

May, 2003

March, 2003

February, 2003

January, 2003

December, 2002

November, 2002

October, 2002

September, 2002

August, 2002

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The E-TACTICS LETTER, (ISSN 1542-2623) is published by E-Tactics, Inc. an electronic marketing and publishing firm established in 1984 that specializes in the creative use of electronic media in the design and implementation of customer driven marketing, research and publication strategies.

© 2003 E-Tactics, Inc. All rights reserved. E-Tactics is registered in US Patent & Trademark office.
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