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Sarah
Stambler's |
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E-Tactics |
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Letter |
December 31,
2003
Volume 13, Issue 3 |
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Dear Reader,
You are probably nowhere near your e-mail box as we send this newsletter out
to you on the last day of 2003. But publish we must. We write for those few
year end soldiers who labor away on this final day of the year or for those
coming aboard in 2004! Happy New Year.
| We’re happy
to send you these selected items for you to read over. The main
message I get from the first two stories is that… business on the
Net is good and growing…And despite people’s fears of Napster
killing the music industry, people are anteing up and paying for
music downloads.
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Online shoppers spent $2.95 billion during the second week of December, a 48%
increase from last year's level. The week's spending brought total online
expenditures, excluding travel, to $13 billion for the period starting Nov.1
and ending Dec. 12, according to the eSpending report.
In fact, consumers reported spending 21% of their holiday budgets online,
compared with 16 in 2002. Catalog spending held steady, clocking in at just
under 7% during both years.
During the six-week period ending Dec. 12, consumers spent $2.5 billion on
apparel, up 35% from last year. They also purchased $1.6 billion in toys and
video games, up 27%; $1.4 billion in consumer electronics, up 12%; $1.2
billion in videos and DVDs, 89% higher than last year; and just over $1
billion in books, 33% more than in 2002.
The eSpending report was compiled by Goldman Sachs, Harris Interactive and
Nielsen/Net Ratings.
(DirectNewsline, Dec 24, 2003)
Top
- Center for Media Research
New quarterly data from market research firm Ipsos-Insight says 16 percent of
American music downloaders, aged 12 and older, have paid to download music or
MP3 files off of the Internet, compared to 8 percent in December 2002 and 13
percent in April 2003. The author of the study: "A twofold increase in
the number of American downloaders exposed to for-pay music downloads in just
a six month timeframe signals a remarkable shift in downloader behavior."
(Corante.com Dec 16, 2003)
http://www.corante.com/internet/redir/35584.html
Top
| Now for the
future – these next two pieces portray way
"out-of-the-box" marketing techniques and cover
forecasts from
Forbes that could surprise you. Read on…
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In Steven Spielberg's ''Minority Report,'' advertising targeted at Tom Cruise
follows him wherever he goes. That scenario isn't that far from our present
reality, says this article: already the technology exists to locate people by
their cellphones and send them marketing messages from nearby businesses. Now
Mitsubishi is working on an in-store projection system that senses customers
and identifies them with facial-recognition software. ''The closer the
customer approaches, the more specific the information gets,'' notes the
article. ''Eventually, the message would focus on the actual product the
person is handling.'' (Corante.com Dec 17, 2003)
http://www.corante.com/personal/redir/35645.html
Top
 Forbes's
editors and writers look ahead to 2004. Among their predictions: Small
companies will flourish. The wireless camera phone fad will end by the third
quarter. Hackers and spammers will maintain the upper hand. Digital camera
makers will focus less on megapixels and more on superior optics and
processors. DVD recorders will make standalone DVD players extinct. People are
drowning in data and will unplug from the Net in large numbers. (Corante.com
Dec 23, 2003)
http://www.corante.com/personal/redir/36096.html
Top
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Sneak
Peek 2004: Technology
Want to learn more about us? Please visit our
site at:
www.e-tactics.com
Or write:
Sarah Stambler
Phone: (212) 222-1713
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Issues:
November, 2003
October, 2003
September, 2003
August, 2003
July, 2003
May, 2003
March, 2003
February, 2003
January, 2003
December, 2002
November, 2002
October, 2002
September,
2002
August, 2002
More
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The E-TACTICS LETTER, (ISSN
1542-2623) is published by E-Tactics, Inc. an electronic marketing and publishing firm established
in 1984 that specializes in the creative use of electronic media in the design
and implementation of customer driven marketing, research and publication
strategies.
© 2003 E-Tactics, Inc. All rights reserved.
E-Tactics is registered in US Patent & Trademark office.
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