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November, 1998 |
  
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From the Audio & Video Frontier....Online Radio Sites PopularUS radio research firm Arbitron has released details from its study into the growing Web site radio station audiences. One in five American Internet users have listened to Web radio stations. The study, "Arbitron Internet Listening Study: Radio in the New Media World," concludes that Internet broadcasting is a fast-growing medium which presents both challenges and opportunities for radio broadcasters. American participants from 1,600 Spring 1998 Arbitron diary keepers and 1,300 online audio users were polled in the survey, which found that one out of every four Americans has visited a radio station’s Web site and, of those, nearly 70 percent who have visited the site once have returned to it again. Almost one in five Internet users have listened to radio programs on Web sites, spending nearly three hours less with radio per week than radio listeners who are not online. Thirteen percent of online users admitted that a decrease in time spent listening to radio was a direct result of the time they devote to online activity. Yahoo! Adds NPR Audio NewsYahoo! News has inked a deal with National Public Radio that means visitors to the popular portal’s news area can now hear the day’s top stories, as well as world, political and business stories provided by NPR. Stories online will include those from NPR’s award-winning, flagship newsmagazines, Morning Edition and All Things Considered. NPR’s Web site also hosts such audio reports and archives. World Wide Web: http://dailynews.yahoo.com. World Wide Web: http://www.npr.org Dick Clark set to program NetDick Clark’s production company (DCPI) has reportedly agreed to co-develop an entertainment programming service available only online. The network will be called Pop City, and be produced in partnership with American Interactive Media (AIM) and New Tech Entertainment, according to a report by Webnoize, a new media Web site. Pop City will be one of nine such online networks to be developed by AIM and New Tech, each featuring streaming audio and video content. Two others include Crimebeat, partnering with Grosso-Jackson Productions, and Romanceland, to be developed with Boardwalk Entertainment. Quick Clips about Video adsAd Age’s Kate Maddox, shared the following stats at @DTECH:
Anatomy of a 30% click through rate:"It was the fact that it was interactive AND relevant." — Aaron Sugarman of Agency.com, explaining why an HTML banner created for Met Life received a 30% click-through rate at its peak and a sustained click-through rate of 10% over nine months. The banner calculated insurance rates based on a user’s height and weight. Online Factlets:
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