Opt-In (Voluntary E-Mail Advertising) Lists

This is the latest tactic online marketers have come up with that makes it possible to go out to new names.

Commercial e-mail lists are compiled on a voluntary or opt-in basis. The list owner states that the list is built on a subscription basis, so that the recipients of your e-mail message are willing to receive commercial e-mail advertising based on their interests.

PostMaster Direct: http://www.postmasterdirect.com/

Offers more than 3 million email addresses under management in over 3,000 topical categories. Also acts as a manager and broker for other companies’ lists.

BonusMail: http://www.intellipost.com/products.html

BonusMail offers its members incentives (books, music, frequent flyer miles etc.) for receiving e-mail ads.

BulletMail: http://www.bulletmail.com/office/sales.html

Dozens of targeted announcement lists. Allows you to send press releases, product announcements, Web announcements and more.

WebPromote: http://www.webpromote.com/de/  

Opt-in direct e-mail lists in many categories.

Coollist: http://www.coollist.com

Coollist provides free e-mail list services. The service is supported by advertising. You buy an advertising spot; your ad appears at the bottom of every message sent out to a given list.

GeoCities: http://www.geocities.com/mediakit/

Geocities offers multiple ways to reach its hundreds of thousands of members by e-mail.

<HTMail>: http://www.htmail.com/direct-marketing.html

A rental list where members volunteer demographic information about themselves, and in return are paid to receive advertisers e-mail and visit web sites.