Animations For Almost All Apps From 7th Level
7th Level, Inc. [NASDAQ:SEVL] said Wednesday it has made a
breakthrough that will let users produce and lip synch animated characters that users can
play back in all major PC software packages. It is based on the firms Agent 7 1.0
Internet animation software and can be used on World Wide Web sites as well as in
Microsoft Office and other applications.
The breakthrough was making Agent 7 1.0 compatible with Microsofts object linking
and embedding (OLE) standard. The result is that the programs talking characters can
be inserted into Windows 95/98 applications, whether networked or standalone.
OLE-compatible applications include WordPerfect and "notes" style groupware, not
just Microsoft products, the firm notes.
"In a PowerPoint presentation, you can have the character interact with you,"
7th Level Chief Executive Officer (CEO) Richard Merrick told Newsbytes. "I did it at
a stockholders meeting the other day and the audience was captivated. You can have
the character pop up, crack jokes, ask questions, whatever you want it to do. It really is
effective."
The secret to what 7th Level hopes will become an irresistible appeal lies in the
systems ease of use and its ability to coordinate a characters animated
actions with a recorded, spoken message.
To create the animation, a user inserts an OLE object into the project at hand, for
example, a PowerPoint presentation. This launches a "wizard" that lets the user
select from a group of pre-cast animated characters.
Once a character is selected, the user reads the message into a microphone and the
program saves it as a standard WAV file either for distributed use on a network such as a
local area network (LAN) or the Internet, or for local use with the project.
Once the voice message is saved to disk, Agent 7 scans the audio file to pull phonemes
from the recording and fit emotive gestures to it. The user can script actions where
desired, so the character could look down at an earnings report or lean into the screen
with a question for the presenter, for example. And since the animations are OLE linked,
they can be changed a useful capability for publishing calendars or for updating
either presentations or Web sites.
Merrick says the firm expects to make Agent 7.0.1 available on its Web site either this
week or next. At that time a 14-day evaluation version will be available for free
download, or registered for $99, the firm said. The Web site is at http://www.7thlevel.com.