Web Miscellany

	39-percent of all Web Site purchases are actually made by customers simply browsing the Internet/World Wide Web, looking for value-added information and service.
	Integrating a Web site into other company wide-operations — such as order centers, inventory, fulfillment, and customer service — speeds up delivery of orders, and enhances relationships with suppliers, distribution partners and customers. As a result, some marketers have reported a 25 to 40-percent reduction in costs.
	39-percent of 333 marketers surveyed said they conducted electronic transactions at their web sites, 40-percent of those said they were making a profit from these transactions, 40-percent said they are not and 15-percent gave no answer. In sum, of all the marketers with web sites only 17-percent are making a profit.

(Source: Direct Marketing Association)