Editors Corner:
NO ONE TALKS ON THE PHONE ANYMORE
Have you noticed that as you use e-mail more, you talk on the phone less? Why? I
thought people were lazy and preferred to use the phone rather than write. Isnt that
why correspondence as we knew it has tapered off between businesses and families as well?
E-mail has introduced an air of informality allowing people to keystroke their notes
directly from their PC. No need for formal stationary, envelopes, stamps. Typos are even
forgivable as the medium is perceived as spontaneous and more personal.
But besides that, its the centrality of e-mail. In one location, on your desktop,
you can take care of numerous notes that need to go out. Many software packages allow you
to include the senders message in the return message.
Voice mail, which is where most phone calls land up, forces the recipient to jot down
messages and then place more phone calls that land in "voice mail jail."
During the last two months as I coordinated 12 speakers for our Internet Fax and
Internet Telephony conference, I found that I could write one message to the entire list
of speakers by e-mail and get answers within hours. If I tried calling the same people I
wouldnt hear from some of them for days. Id also be on the phone for hours
trying to break through the voice mail wall that most businesses have constructed to
eliminate even answering the phone.
E-mail is the great time protector. Instead of calling people and getting into long
conversations that stray from the critical topic at hand, e-mail gives managers more
control of their time. I do hear of people complaining about 200 e-mails in their mail box
they cant answer. But imagine the dilemma of 200 voice mails, or 200 faxes. that are
delivered in a non-interactive venue.
So when I wonder why my phone isnt ringing I have to remind myself that the big
deals are being made in my e-mail box. Even though its efficient, it is silent. I
miss the comraderie on the phone, but boy are projects moving along!
I think the next big upheaval to our communications strategies will be the widespread
use of video phones. Then well have the image and voice of the caller at the other
end of the line but well become desk potatoes, no longer leaving the office for
face-to-face meetings. Why should we? Everything we need ultimately shows up on our
computer screen!