Users Donate To Charity With Click-Throughs

Press a few keys and your favorite charity will receive cash from a new site on the World Wide Web called Eyegive. Cost to users is nothing that jingles in the pocket, just the time it takes to click through an ad on a personalized home page at the site.

Eyegive site founder Robert Grosshandler told MWT: "The whole idea behind the site design was to make it simple, fast and easy for people to donate money to their favorite charity. We accomplished that."

Many people might prefer to give a few cents directly, when time is of the essence. However, Eyegive says a recent survey shows most people like the idea of donating to smaller charities or donating time to them, but can’t find the time. The click-through-an-ad option is aimed at giving such people a low-load way to support the charities they choose.

In return, companies get to expose their Web ads to people who view them willingly.

All people have to do to donate to their favorite charity, Grosshandler said, is to click somewhere on the starting page or just click directly to your favorite site. Grosshandler said 50 percent of all ad revenues go to charity.

"We’ve been in test phase for the past six weeks and just through word of mouth we’ve had 150,000 click-throughs per month, and over 400 non-profit organizations listed already."

Grosshandler added, "Non-profit organizations would benefit if they included links to Eyegive on their own Web sites, or at least mentioned our fund-raising potential in their newsletters.

The site at http://www.Eyegive.com shows how to set up an organization to get donations.

(Contact: Bill Perry, Healy Communications Inc, 312-440-3900, e-mail bp@healyco.com)