New DM Service:
Postal List Changes Tracked Via The Net

A new Internet-based service called Mailnet says it has the answer to the problem of old mailing lists falling out of date before mass mailers like catalog companies and nonprofit organizations have even used them. The company offers to update a mailing list tracked by name and Zip code, and provide all forms and current mailing requirements to its customers.

Anyone with Internet access and a mailing list with more than 100 names can use the Mailnet Services, the firm says. Mailnet targets its EZ Postal Kit for heavy mailers and provides the service over the Internet. The kit has all the forms needed to comply with US Postal Service (USPS) bulk mailing requirements.

Additionally, Mailnet gets weekly updates of every change of address turned in to the Post Office. The CD-ROM holds about 16 million currently-being forwarded addresses. Mailnet is licensed to provide fast-forward postal forwarding for customers as part of its relationship with the Post Office.

Prospective customers log onto the services Web site, choose the service they want, the time frame needed, and electronically send their zipped-up list to Mailnet for the most recent addresses. The updated, presorted list is then electronically returned to the customer for download to a printer.

Customers can also choose to have Mailnet print the updated list onto labels already sorted to meet the postal requirements.

The Post Office meets change of addresses in four ways, according to Judy Kalus, a spokesperson for Mailnet, adding that each way was too slow and expensive to keep a large mailing list current. "We think the non-profits will really benefit from this service since they usually have the most out-of-date mailing lists," Kalus added.

The service is available on the World Wide Web at http://www.listcleanup.com

(Contact: Judy Kalus, Mailnet Services, 615-742-1368, E-mail: judyk@listcleanup.com)