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May, 1997
Volume 6, Issue 9

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Ordering pizza has never been easier than this....

Forrester Research President George Colony illustrated the kinds of changes taking place by talking about a couple of innovative new devices that have recently entered his own household, including a Web-enabled "pizza clicker" from Domino Pizza.

To order a pizza, the analyst said, the consumer clicks on one of two buttons: cheese or pepperoni. Your pizza order is then sent from a CDPD modem built into the Domino clicker, to a local Internet node, and from there to Domino’s headquarters in Topeka, Kansas, before ultimately arriving at your local Domino store for fulfillment.

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