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March, 1997 |
  
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Do-it-yourself Direct E-mail MarketingPostMaster Direct Response 2.0 offers list brokers, media buyers, and direct marketers the opportunity to rent opt-in lists from the NetCreations Web site 24 hours a day, seven days a week via credit card and mail out offers the same day. PostMaster Direct Response offers more than 3,000 lists and over 3 million e-mail addresses of Internet users who have asked to receive commercial e-mail messages about topics of interest; mailings cost 10 to 20 cents a name, including list rental, e-mail distribution, and merge/ purge. There is a low minimum of $100 per order. "We’ve worked hard to make PostMaster Direct Response 2.0 simple enough for novices to use yet sophisticated enough for the most demanding list professional," said Ryan Scott, NetCreations’ vice president of technology. "Our system offers list rental, merge/purge, and electronic lettershop services all under one roof." PostMaster Direct Response offers these benefits at a cost that’s 80 to 90 percent less than traditional postal campaigns and, often, two to three times more effective. Mailers such as Ziff-Davis, ichat, and Internet Billing Company have achieved response rates as high as 9 percent and sales as great as $50,000 in a single day. "Now, everybody from the biggest list broker to the smallest home business owner can launch direct mail campaigns quickly and affordably from the convenience of a desktop PC," Rosalind Resnick, president of Netcreations said. "We believe that PostMaster Direct Response 2.0 will revolutionize the list business by expanding the market to millions of businesses that never thought to purchase a list before." (Contact: Rosalind Resnick, NetCreations, 718-237-1624 or rosalind@netcreation.com.
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