The Cost of Adding Fax Numbers to Your List

My contact, Fred Webster, at American Sales Leads, a subdivision of American Business Information, told MWT that the cost for list enhancement is a minimum $1,000 for matching your list and then 10 cents per added fax number. "We have fax numbers for 80% of companies with over 100 employees. The smaller companies are less frequent; we have fax numbers for about 20% of those."

Here is an example of what a project like this would cost:

10,000 name database

$1,000 set up and match fee

60% match rate = 6,000 records

If among those 6,000 records 3,000 have over 100 employees, you could expect 2,400 new fax numbers. The remaining 3,000 matched records would have approximately 600 new fax numbers, for a total of, 3,000 new fax numbers.

3,000 new fax numbers @ $.10 per name for $300

TOTAL COST $1,300.00 (bringing the cost to 43 cents a number)

(Contact: Fred Webster, American Sales Leads, 206-587-6014; fred.webster@abii.com.)