Online Entrepreneurs Say Web Sites Exceeding Expectations

A majority of World Wide Web entrepreneurs feel that their Web site is meeting or exceeding their expectations, according to a recent survey conducted by the Internet-Sales Discussion List (I-Sales).

The December survey, which included over 5,000 subscribers to I-Sales from more than 65 countries, found that 62 percent of Web entrepreneurs who took part said their Web site results meet or exceed their expectations.

In the total survey, some 27 percent said their Web site exceeds expectations, 35 percent say it meets expectations, and 38 percent say it fails to meet their expectations.

According to I-Sales moderator, John Audette, the polling of I-Sales’ members was "decidedly unscientific." It does, however, give a broad indication of most entrepreneurs’ perceptions of the Web as a marketing and sales tool, he said.

"The results are undoubtedly skewed, as these are folks who have the initiative to subscribe, and maybe read, the Internet-Sales Digest on a daily basis, so they’re diligent to begin with," said Audette, who also is president of Portland, Oregon-based Multimedia Marketing Group. "But they’re also only modestly capitalized and probably had high expectations," he added.

Audette also acts as moderator and editor of the newly launched Internet LinkExchange Discussion List. According to Audette, the Discussion List, launched in March, 1996, currently has over 70,000 members and delivers over 2,000,000 banner impressions daily.

More information on the survey is available in the I-Sales archives at http://www.mmgco.com/archive/isarc962.html on the World Wide Web.

(Contact: John Audette, Multimedia Marketing Group, 503-699-6939; e-mail ja@mmgco.com)