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February, 1997
Volume 6, Issue 6

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Clarity Offers Freeware For Faxing On The Net

Yahoo Opens International Free Classifieds

Free E-Mail Newsletter On Asia-Pacific

The Electronic Newsstand Introduces Free E-mail Delivery Service: 'ENews by Email'

What’s for FREE!

Clarity Offers Freeware For Faxing On The Net

A new product from Clarity Software that will allow users to send faxes anywhere in the world over the World Wide Web is now available free for downloading during its public beta period.

Using MagicFax, all faxes are transmitted from the sender’s desktop or fax machine to the company’s fax or Web server. The server then routes the faxes via an Internet connection, or leased line running TCP/IP (transmission control protocol/Internet protocol) to a remote MagicFax server located near the destination fax machine. From this remote location, the fax is sent to its target through a local phone call, or routed to the recipient’s inbound e-mail box.

According to Clarity spokesperson Gwen Peterson, "the software is the first of its kind that allows individuals in companies of all sizes to send faxes to other MagicFax users around the world without receiving any phone bills or monthly service bills."

Faxes sent to non-MagicFax users will also create substantial savings on transmission costs, Peterson said, as MagicFax routes the fax to the sender’s MagicFax Web Server nearest to the recipient to avoid long distance charges.

Peterson said that to try MagicFax, "you don’t need to purchase expensive hardware or software, but simply download MagicFax and install it on your Netscape or Microsoft Web server."

MagicFax, which initially will be available for Unix or Windows NT servers as well as Windows and Unix clients, is free and available from Clarity’s Web site at http://magicfax.clarity.com.

(Contact: Gwen Peterson, Clarity Software, 415-691-0320, ext. 350.)

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Yahoo Opens International Free Classifieds

Anyone with access to the Internet and Yahoo, Inc. can now place a classified ad for free on the company’s well-known World Wide Web site. By expanding on classified ads currently running under different metropolitan areas on the site, Yahoo’s move is one more step in a battle between print and electronic media.

Classified ads represent a significant revenue source for newspapers around the world and, while the Web may not be successful as a full retail marketplace, it is successfully attracting classified ads. To add to the fire, Yahoo offers the service free to users wanting to place ads and users who wish to read ads.

"Classifieds have been a very popular and successful element of our metro services," said Yahoo spokesperson, Jennifer Hwang. Last year, Yahoo developed local content areas for San Francisco, Los Angeles, Boston, Washington DC, New York, and Austin, Texas. Local classifieds will still run in metro sites, but a new Yahoo Classifieds (http://classifieds.yahoo.com) opens service to the rest of the world.

Types of ads for Yahoo’s new service include all the standard areas found in printed classifieds. The new service allows users to specify region, product, or service, and other pertinent information for employment, automobiles, services, personals, computers, and almost any category imaginable.

To date, personals and employment have been the most popular and successful classified ads in Yahoo’s metro sites. Cars and real estate follow closely. Testimonials of finding "true love" and "fast cars" are documented on the site.

(Contact: Jennifer Hwang, Yahoo, tel 408-731-3362)

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Free E-Mail Newsletter On Asia-Pacific

The Hoffman Agency, a public relations firm focusing on high technology markets, has launched a free e-mail newsletter covering the Asia-Pacific high-tech markets.

Published biweekly by the agency’s Asia-Pacific headquarters in Singapore the newsletter covers high tech developments in Japan, Korea, China, Taiwan, Hong Kong and Singapore, Hoffman Agency President Lou Hoffman said.

Hoffman said the Asia-Pacific High-Tech NewsGram highlights country market trends, key company activities and regional government actions that impact computer product and service opportunities, as well as broad regional trends and political actions pertinent to the computer market.

"We think our approach to the newsletter provides unique value," Hoffman said. "With the help of our agency partners across the region, we essentially provide a snapshot of the press climate as it relates to the high tech industry."

E-mail subscriptions to The Hoffman Agency Asia-Pacific NewsGram are available free to individuals in the US high tech industry. Subscription requests, including name, title, and company, should be e-mailed to 1wilson@hoffman.com.

(Contact: Lou Hoffman, The Hoffman Agency, 408-286-8611, e-mail 1hoffman@hoffman.com.)

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The Electronic Newsstand Introduces Free E-mail Delivery Service: 'ENews by Email'

The Electronic Newsstand (http://www.enews.com), the ultimate magazine site, has unveiled "Enews by Email," a free service that allows users to receive email delivery of selected Electronic Newsstand content.

Users of "Enews by Email" may choose to receive email delivery of popular Enews features, including: Magazine Monitor, a daily summary of the contents of top magazines; Off the Rack, original essays on hot media topics; Hype Heaven/Hype Hell, a daily rundown of the media’s darlings and devils.

"Enews by Email" is offered as part of The Electronic Newsstand’s slate of premium services, called "Enews Extra." The "Enews Extra" program also allows users to select magazine titles to include on their own personal customized newsstand.

(Contact: Larry Joseloff of The Electronic Newsstand, 202-466-8688, e-mail: larry@dc.enews.com)

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