Latest Developments from the E-Cash Frontline
While theres theoretical progress being made to digitize the money supply, once
again we find resistance to change. We present these two recent developments:
Stealing a march on Visa, which has always considered Europe to be its turf, MasterCard
has announced the successful pilot transmission of the first secure payments across the
Internet in Europe.
The project, the first of its type in the world, was undertaken earlier this month when
issuers of Danish and French Eurocards, the European name for MasterCard, routed secure
transactions with the cooperation of Europay International, the main processor in Europe
of Eurocard and MasterCard transactions.
The first transactions were processed at the end of December using a Danish
MasterCard-Eurocard card and the new Secure Electronic Transaction (SET) protocol. Carl
Aegidius, IBMs Nordic director, was the first person in the world to complete a
transaction with the level of security made possible by using the SET standard for safe
online transactions. The first transaction took place on December 30 last year.
According to Europay, that transaction set the scene for a pilot project beginning this
month, involving three retailers and up to 1,000 PBS MasterCard-Eurocard cardholders, and
opens up the unprecedented market potential for what officials describe as "a fast
developing, attractive area of business."
According to MasterCard, over the next six months, plans call for similar projects to
go live in other parts of the world, enabling Danish Internet users and businesses to
participate in cross-border electronic commerce.
The SET standard, developed and proposed as a global standard in late 1996 by a
consortium of payment systems and technology providers, is billed as introducing the use
of digital certificates which validate cardholders and businesses.
The French breakthrough, meanwhile, came from Europay France, the association
representing Europay Member banks in France. It announced the launch of a pilot project
involving thousands of French Eurocard-MasterCard chip cards, which for the first time
will be able to make fully secure payments over the Internet using chip technology.
The French project, beginning in April 1997, is being implemented in close cooperation
with Credit Agricole, Credit Mutuel, Banques Populaires, La Poste and Europay
International.
Security will be assured by combining three key elements: existing chips already
embedded in French bank cards (currently 25 million); secured chip card readers connected
to PCs which cardholders will receive from their banks; and the use of security
architectural standards defined by GIE Cartes Bancaires Chip-Secure Electronic
Transaction (C-SET).
By storing sensitive data in the chip card and not in the PC, C-SET claims to offer a
high degree of security and at the same time provides guaranteed payment to retailers and
businesses. Further details of the French pilot can be found at http://www.eurocardmastercard.tm.fr.
It was one of those ideas that looked better on paper. After a five-year trial run,
Nynex is removing its bright yellow Change Card pay phones, which only accept a special,
prepaid telephone card, from the streets of Manhattan. The Change Card phones are being
replaced with an upgraded, state-of-the-art version of the traditional, coin-operated pay
phone.
"Although we conducted a variety of marketing and advertising campaigns to inform
the public about the Nynex Change Card phones and to encourage their use, these phones
just never caught on with our customers," Brian Price said, director of marketing and
sales for Nynex Public Communications Division.
"New Yorkers are used to carrying coins with them for parking meters, the
laundromat, and bus fare," he said, "and we learned that, when it comes to
making a local call from a Nynex pay phone, people prefer to use coins rather than the
specialized Change Card product, which only worked on the special yellow phones."
Nynex is replacing the Change Card phones that are on city sidewalks with a new type of
coin-operated phone that looks and works like the traditional, coin-operated phone but is
much more technologically advanced, Prince said.
Nynex will provide full refunds to consumers who have the Nynex Change Cards.
(Contact: Gilliane Palmer, Europay +32-2-352-5647; Fax +32-2-352- 5732; E-mail: press@europay.com; Steve Marcus, Nynex, 212-395-0500)
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